Jon Bassford

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Keynote Speaker · Workshop Facilitator · Author

Unlock Innovation.Empower Teams.Drive Change.

Keynotes and workshops for executives, boards, and teams, built so the change sticks long after the room clears.

Where Jon has spoken
TEDx MintStreetASAEIFMAGreat Game of BusinessThe Indigo Road Hospitality GroupNARFEPhi Alpha DeltaNSCSAUPHANABLNonprofit HRThe ConnectiveASHEApplication Developers Alliance
Why change stalls

The instincts that keep us safe are the same ones that hold us back.

Habit, fear, and ego get us through the day. But when it comes to innovation, growth, and change, they’re the enemy.

Habit

We default to the way it’s always been done, because it’s easier than asking if there’s a better way.

Fear

Speaking up feels riskier than staying quiet, so the best ideas never make it into the room.

Ego

Leaders feel they have to have every answer, so the questions that matter never get asked.

The Curious Leader Framework

Curiosity is how we break through.

Curiosity is the spark that helps us look beyond our current situations and limitations. Jon’s framework turns it into three shifts: how leaders think, how the work gets done, and how teams connect. Change only one and it fades. Change all three and it sticks.

Shift 1 · Think

Unlock Innovation

Leaders trade certainty for curiosity, so better ideas finally have room to surface.

  • Fresh solutions to problems that have been stuck for years
  • More ideas, from more of your people
Shift 2 · Work

Drive Change

Curiosity becomes how problems get solved and possibilities get explored, not just a nice idea.

  • Faster, better-aligned decisions
  • Change that’s built into the work, not bolted on
Shift 3 · Connect

Empower Teams

Build the psychological safety where people speak up, and the leader speaks last.

  • Teams that bring problems and solutions forward
  • Leaders who stop carrying every answer
Work with Jon

Bring these ideas to life.

Three ways to bring it into your organization: on the main stage, in the room with your team, and one-on-one with your leaders.

Workshops

Forge a new direction.

Executive teams · Boards · Departments · Managers · Small teams

From 90 minutes to a full day, in your conference room or off-site, built around the challenges your team is actually facing.

Your team walks away with
  • Alignment on the problems that matter most
  • A team that speaks up instead of waiting
  • A practical action plan for every participant
Then we keep going.Coaching that follows the work wherever it needs to go: 1:1 with leaders, with the team, or both.
Explore workshops →
Keynotes

A room that leaves thinking differently.

Conferences · Leadership summits · Association meetings

Story-driven talks with practical takeaways, built for your audience and your event.

Your audience walks away with
  • Tools they can use on Monday
  • A new way to approach problems and possibilities
  • Energy that turns into action
The Curious AdvantageHow better thinking drives better results
Creating Curious Cultures that Drive ResultsTeams that speak up, think bigger, and move faster
The DIY DilemmaWhy going it alone holds us back · TEDx
Kick the Dickens Out of Your LifePersonal development · Quieting the ghosts of past, present & future
Explore keynotes →
Executive Coaching

Then we keep going.

Coaching that takes leaders and teams through the three shifts, so the change from the workshop becomes how they lead: 1:1, with the team, or both.

Explore coaching →
Proof

What organizers say

“Jon is a best-selling author, the author of The Curious Leader, which is what we’re literally doing our entire conference on.”
Steve PalmerIndigo Road
“It was phenomenal. Jon brought our chapter leaders together with our general attendees, and they loved asking a question with a question.”
Treslyn OnajokoIFMA
What people walked out with

Not just applause. Habits.

Takeaways attendees wrote in their own words after Jon’s session at the Great Game of Business Conference.

“Learn to be dumb. Speak last.”
“Talk less, ask questions more.”
“Get to know our people deeply.”
“Questions lead to possibilities.”
“Allow the entire team to speak.”
“Ask questions instead of discussing a problem. Find creative solutions.”
From the audience
“I am inspired beyond being inspired. I sit in a lot of development conferences and leadership trainings.”
Rashiek Barber
“It was a mic-drop moment… from burnout to breakthrough.”
LaVada Humphrey
“Humor, relatability, and real-life scenarios that grip your attention.”
Jamil Massey
Meet Jon

The best leaders don’t have all the answers. They create the room for better ones.

Jon Bassford spent two decades running and fixing organizations as a VP of Operations and COO, from venture-backed startups to global nonprofits. In every room he saw the same thing: the teams that thrived were the curious ones. Today he helps leaders build that culture through keynotes, workshops, and coaching.

He’s a TEDx speaker, the author of The Curious Leader, and holds a JD, an MBA, and the CAE.

The Curious Leader book cover
The Curious LeaderUnlocking Innovation, Empowering Teams & Driving ChangeSee the books →
As featured in
International Business TimesBoston HeraldInvestorPlaceThe Globe and MailStreetInsiderBarchartBenzingaSalesPopMedia featureDigital JournalASAEMedia featureSpotifyMedia featureAmazonUS Business News

Let’s plan something that lasts.

Tell Jon about your group, your event, and what you want to be different afterward.

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🔥 Final Spots for The Curious Leader Workshop! 🔥

⏳ Time’s Almost Up — Your Team Deserves This Reset The Curious Leader Workshop with Jon Bassford is transforming how execs think, lead & win. And it’s almost full.

🚀 This isn’t theory. It’s an immersive, 3-hour experience that sparks real change:

✅ Build operational clarity & confidence
✅ Unlock team innovation through powerful questions
✅ Reframe failure as fuel — not fear
✅ Leave with an action plan you can actually use

⏳ Don’t Miss Out — Last Spots Remaining!

🚨 The Curious Leader Workshop is almost full!
This 3-hour, high-impact session will change the way you lead — but only if you act fast.